I’m Malu, a multidisciplinary creative, writer, and producer. With a background in journalism and filmmaking, I spent 7 years as a reporter before transitioning into writing films and leading creative direction for brand campaigns.

I’ve developed brand strategies and campaigns from the ground up—shaping tone of voice, visual direction, and positioning —then carried them through to final delivery, overseeing creative production and collaborating closely with artists, partners, and clients. My experience spans platforms and funnels, from big brand moments to social storytelling.

I also write and produce independent films, with a slate of original screenplays in various stages of development.

For collaboration or inquiries, reach out at hejmalu@gmail.com.

ADVERTISING/BRANDED CONTENT

NEW FILA: Make It Bellissimo: Tennis (Campaign, Creative Director)

NEW FILA: Make It Bellissimo: Lifestyle (Campaign, Creative Director)

01_ALIMA:Breath for All (Campaign, Creative Director/Producer)

02_ALIMA:Ode to Strangers (Campaign, Creative Director/Producer)

03_Rimowa x Kim Jones (Film, Creative)

04_Rimowa x Lebron (Film, Creative)

05_Rimowa x Never Still (Film, Creative)

06_Gatorlyte: Up Your Game (Campaign, A. Creative Director)

07_Rimowa x Yuja Wang (Campaign, Creative)